Creative & Art Direction

Vegas Bound

Marketing & Social

Vegas Bound

We sent an entire Texas town “Vegas Bound” — giving them all a much needed vacation while encouraging would-be visitors to take a break for themselves and to live a little. Individual stories were brought to life on-site and throughout our social channels.


Vegas Bound Campaign

Awards & Accolades:
2010 IAC Internet Advertising Awards – Best Travel Integrated Ad Campaign

Client: LVCVA
Agency: Critical Mass
Roles: Creative Direction, Strategy