We sent an entire Texas town “Vegas Bound” — giving them all a much needed vacation while encouraging would-be visitors to take a break for themselves and to live a little. Individual stories were brought to life on-site and throughout our social channels.
LVCVA Vegas Bound Campaign
Awards & Accolades: 2010 IAC Internet Advertising Awards – Best Travel Integrated Ad Campaign
Client: LVCVA Agency: Critical Mass Roles: Creative Direction, Strategy