You might think of Tyson Foods as a chicken company, but you’d be surprised to know they’re so much more. With innovative new product offerings and a wide range of poultry, beef and pork brands, today’s Tyson Foods is paving the way in the protein space. To help shift perception, we created a a new, fresh and modern identity for the corporate brand online — while keeping the design grounded in the humble, honest values of the company.
Our video "nugget" tells a deeper story to the Tyson Foods brand as more than a chicken company
Video from our Hunger Relief section of the site: Meals That Matter Hero® Kenzie Hinson
Tyson Foods recently presented 12-year-old Kenzie Hinson, founder and owner of the Make a Difference Food Pantry in Goldsboro, North Carolina, with a new commercial freezer and a $20,000 grant to cover the pantry's operating expenses.
Tyson Foods Corporate Design & Digital Site Experience
Client: Tyson Foods Agency: VML Roles: Creative Direction, Concept Development, Strategy, User Experience Design Production Company: Curfew Director: Chris Shimojima