Creative & Art Direction

Tribune Publishing

Branding & Identity

New brand identity created for Tribune Publishing developed and designed by Creative Director & Visual Designer, JT Andexler.


Tribune Publishing

Tribune Publishing looked to create a new identity that created separation from the Tribune while still feeling somewhat connected. My task was to help create the new mark as well as a new brand identity that could be used across everything — from stationary to site to internal presentations. The result: a very simple mark that elicits motion and a bright blue color system that feels contemporary and clean while building a sense off trust and confidence. 


A comprehensive brand book helped establish proper usage of the new mark while showcasing different fonts, colors and applications of the identity.


Tribune Publishing
Brand Identity & Design

Client: Tribune Publishing
Agency: Tribune Publishing
Roles: Creative Direction, Visual Design & Concept Direction

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