Creative & Art Direction

Tire Rack

Branding & Site Design

For the past 30 years, Tire Rack has been the leader and largest online distributor of tires, wheels, automotive parts and accessories. While their existing site catered perfectly to enthusiasts, it left a large segment out of their purchasing funnel: the everyday consumer. 

Our solution was to create a new experience that amplified the brand’s passion and purpose, while creating a genuine dialogue with consumers and making the process of buying and installing tires stupidly simple.


Tire Rack

As one of the largest online suppliers of tires, wheels and vehicle accessories, Tire Rack looked to update its aging e-com platform and site experience. Our team helped revamp the brand online from top to bottom, creating a passion-fueled design that catered to both the enthusiast and general consumer — increasing online purchases and building continued trust.