Creative & Art Direction

Shop Your Way

Branding & Social

We helped rebrand and market Shop Your Way as a new and fun way to shop, earn points and be rewarded online. Site design and social marketing was developed by Creative Director & Visual Designer, JT Andexler.


Shop Your Way

Shop Your Way is an online shopping, reward and loyalty program from Sears. Our team was tasked with helping support the online brand while creating a fresh, modern design platform to draw new subscribers and shoppers. We rebranded Shop Your Way with an all-new logo, design system, photography and social playbook — creating a contemporary, youthful look to the brand.


The new mark gave a sense of fluidity and motion, mimicking a path or way forward for the brand.


New photography helped create a modern, social take to product — giving it a more youthful and dynamic feel to product and merchandise.


Shop Your Way
Brand Identity & Design

Client: Sears Shop Your Way
Agency: VML
Roles: Creative Direction, Visual Design, Photo Direction, Strategy, User Experience Design
Photographers: John & Maura Stoffer