Creative & Art Direction

Kleenex Facial Cleansing

Branding & Site Design

Kleenex Facial Cleansing product launch developed and created by Creative Director and Visual Designer, JT Andexler. This comprehensive launch helped move the Kleenex brand beyond the nose into complete face care — with the launch of a new e-commerce platform, marketing and social media campaign.


Kleenex Facial Cleansing

Expanding beyond the nose, Kleenex set out to develop their very own facial cleansing product line. We helped launch the new product line with a fresh design, an intuitive e-com shopping platform and engaging social content that built buzz while driving purchase consideration online.


Kleenex Facial Cleansing
New Product Launch

Client: Kimberly-Clark
Agency: VML
Roles: Creative Direction, Branding, Concept Development, Social Strategy and User Experience Design
Photographer: Callie Lipkin

> Visit Kleenex Facial Cleansing