We challenged people to go offline and find one of three Dodge Journeys hidden somewhere across America. Clues were hidden in tv spots as well as on-site. YouTube Live captured each winner as they found their Dodge Journey in the real world.
Clues were hidden within the tv spots as well as in online media hinting to where each Journey was located.
Users could track the clues that led to each Journey as well as watch new ones found on YouTube Live
On-site, users could learn more about the versatility of the Dodge Journey through our online search as well as find additional hints and clues.
"Search Engine" Campaign
Roles: Creative Direction, Concept Development, Strategy, User Experience Design