Creative & Art Direction
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International Truck

Site Design & Marketing

A comprehensive site design, branding exercise and product launch for the International Truck brand developed by Creative Director and Visual Designer, JT Andexler.

 
 

International Truck

Once a leader in the industry, International faced the challenge of staying relevant in customers' minds. We set out to reinvigorate the brand by helping launch an all-new engine as well as a revamped digital experience — touting the new, more efficient lineup and more importantly, new company.
 

 
 
 
 
 

Watch the A26 Project Alpha launch video

 
 
 
 

International Truck
A26 Engine & Site Launch

Client: Navistar
Agency: VML
Roles: Creative Direction, Branding, Concept Development and Photo Direction
Production Company: Cinema Libertad
Director: Robert Stockwell

> Visit InternationalTrucks.com