A comprehensive site design, branding exercise and product launch for the International Truck brand developed by Creative Director and Visual Designer, JT Andexler.
Once a leader in the industry, International faced the challenge of staying relevant in customers' minds. We set out to reinvigorate the brand by helping launch an all-new engine as well as a revamped digital experience — touting the new, more efficient lineup and more importantly, new company.
Watch the A26 Project Alpha launch video
International Truck A26 Engine & Site Launch
Client: Navistar Agency: VML Roles: Creative Direction, Branding, Concept Development and Photo Direction Production Company: Cinema Libertad Director: Robert Stockwell