Creative & Art Direction


Site Design & Marketing

The launch of the Imported from Detroit campaign opened the door to a new identity and story for the Chrysler brand. In telling this story online, we created a beautiful site experience capturing the never-say-die, blue-collar attitude of the city of Detroit and the Chrysler brand.



The launch of “Imported from Detroit” ushered in a new identity for the Chrysler brand. We helped bring it to life online in a blue-collar, never-say-die kind of way — embracing the spirit of the brand while propelling Chrysler to one of J.D. Power & Associates top digital automotive experiences.


New vehicle photography by fashion photographer Michel Comte celebrated the beauty, grace and grit of this iconic brand while vehicle colorizers, interactive content and long, interactive pages gave consumers a deeper dive into the story of each vehicle.



The new site catapulted Chrysler from the bottom of the J.D. Power & Associates list of auto-industry sites to the top ten and drastically increased overall consumer site satisfaction while driving significant foot traffic to dealers.


Digital Experience & Mobile Platform

Awards & Accolades:
2011 Interactive Media Award – Outstanding Achievement Automobile
2011 Addy Award – Silver

Client: Chrysler
Agency: SapientNitro
Roles: Creative Direction, Concept Development, Photo Direction, Strategy, User Experience Design
Photographer: Michel Comte

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