Creative & Art Direction
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Chrysler

Site Design & Marketing

The launch of the Imported from Detroit campaign opened the door to a new identity and story for the Chrysler brand. In telling this story online, we created a beautiful site experience capturing the never-say-die, blue-collar attitude of the city of Detroit and the Chrysler brand.

 

Chrysler

The launch of “Imported from Detroit” ushered in a new identity for the Chrysler brand. We helped bring it to life online in a blue-collar, never-say-die kind of way — embracing the spirit of the brand while propelling Chrysler to one of J.D. Power & Associates top digital automotive experiences.

 
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New vehicle photography by fashion photographer Michel Comte celebrated the beauty, grace and grit of this iconic brand while vehicle colorizers, interactive content and long, interactive pages gave consumers a deeper dive into the story of each vehicle.

 

 
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The new site catapulted Chrysler from the bottom of the J.D. Power & Associates list of auto-industry sites to the top ten and drastically increased overall consumer site satisfaction while driving significant foot traffic to dealers.

 
 
 
 
 
 

Chrysler
Digital Experience & Mobile Platform

Awards & Accolades:
2011 Interactive Media Award – Outstanding Achievement Automobile
2011 Addy Award – Silver

Client: Chrysler
Agency: SapientNitro
Roles: Creative Direction, Concept Development, Photo Direction, Strategy, User Experience Design
Photographer: Michel Comte

> Visit Chrysler.com