BMO Harris Bank
As loyal fans of the Chicago Blackhawks and St. Louis Blues, BMO Harris Bank wanted to reward fellow fans by helping turn them into even bigger fans. We scoured the internet, found thousands of fans and narrowed it down to a handful in each market. Then we turned their team loyalty into stories that fueled our campaign.
Print and out-of-home ads celebrated our fans and told their unique stories while social channels documented their stories through video. Each story showcased the love and passion each fan had for their team — and how BMO Harris Bank used surprising moments and unexpected twists to help them become even bigger fans.