Creative & Art Direction

Ball Park

Branding & Marketing

New branding and a refreshed look for the Ball Park brand developed by Creative Director & Visual Designer, JT Andexler.


Ball Park

For decades, Ball Park has been a summertime staple for many backyard barbecues across the country. Our task though was to update the Ball Park look and evoke the feeling of summertime, anytime — all while keeping it grounded in the heritage of the brand. New fonts, colors, icons and photography helped give the brand a retro, but modern, bright and bold look.


Ball Park
"Bring on Summer" Campaign Launch

Client: Tyson Foods
Agency: Hatchery, VML
Roles: Creative Direction, Brand Design and Photo Direction
Photographer: Jennifer Marx